Bravo Rebrands Athlete Division to Odyssey Sports Management Sports Entertainment Gro

Bravo Rebrands Athlete Division to Odyssey Sports Management
Sports Entertainment Group (SEG) has announced the rebranding of its athlete management division, Bravo Sport, to Odyssey Sports Management. The move marks a strategic shift designed to strengthen SEG’s commitment to representing the next generation of Australian athletes under a dedicated and standalone agency model.
Odyssey Sports Management will provide end-to-end services tailored to elite athletes, from contract negotiation and sponsorship activation to wellbeing, financial advice, and long-term career planning. The agency will also support athletes beyond their playing careers, ensuring a holistic approach to representation.
SEG CEO, Craig Hutchison, said the rebrand reflects the group’s effort to clearly separate its active athlete management business from Bravo, which continues to represent coaches, broadcasters, and lifestyle presenters.
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